ARC chapters own and co-locate hundreds of supply trailers across the country — but no one has a complete picture of what exists, where it sits, what's inside, or whether it's even still there. Many are locked. Some are lost entirely. Traditional staff-led audits are expensive, slow, and rarely finished. The result: invisible infrastructure that can't be counted on when disaster strikes.
The Idea: Apply Proven Behavioral Science
Gamification is not a gimmick. It is a well-documented behavioral psychology technique — used by the military, public health agencies, and Fortune 500 companies — that drives real participation by activating intrinsic motivation through points, rank, visible progress, and peer competition. When people can see their standing, their chapter's standing, and a clear path to recognition, completion rates improve dramatically over traditional ask-and-hope approaches.
Here, volunteers get a Survey123 link and a list of locations. They go find the trailer, photograph all four sides, and submit. Points post instantly to a live public scoreboard. The map lights up in real time. Chapters compete against each other. The top scouts — not just one, but a tier of leaders — earn recognition and prizes. The volunteer who confirms the most missing trailers is just as celebrated as the one who finds the most.
The ask is minimal: open a link, take four photos, tap submit. Under five minutes. No app install. Works on any phone.
5 pts
Any Submission
Found it or didn't — both count
+10 pts
Exterior Photos
All 4 sides when possible
+15 pts
Interior Photo
What's actually inside
+5 pts
Inventory Items
Check what you can see
Scout Ranks — Top Tier Earns Prizes
Field Scout
100 – 199 pts
Top Scout
200+ pts — Prize eligible
Multiple scouts reach Top Scout tier. All are recognized. Prizes awarded to the top finishers at the end of each campaign period — not just one winner.
Chapter vs. Chapter Competition
Each chapter's total sightings and photo rate are public on the scoreboard. Which chapter will have the most complete picture first?
Live Rankings
Strengths
- Uses existing ARC licenses — Survey123 and AGOL already paid for
- One photo = defensible timestamped asset record
- "No Trailer Found" is the most valuable data point — closes the loop on lost assets
- Scales nationally with zero added infrastructure
- Data flows directly into AGOL for GIS analysis
- Predefined fields eliminate free-text errors — structured data from day one
- Geolocated photos will sharpen our current position data significantly
- Images may allow us to confirm or correct model year and trailer type post-collection
Tradeoffs
- Photo quality varies — not a substitute for a formal audit
- Requires a seed list of locations before scouts can start
- Photo attachments consume AGOL storage at scale
- Some sites require permission or a keyholder to access
Limitations
- Interior photos require a staff keyholder — most trailers are locked
- Chapter buy-in: logistics staff must brief and trust volunteers
- Scope must be defined: ERVs, mass care, and supply trailers are different assets
- Gamification only works if the scoreboard is actively promoted